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Berliner Pilsner Becomes a National Supplier of berlin 2009™

The premium beer, Berliner Pilsner, is another Berlin brand to become a National Supplier of the 12th IAAF World Championships in Athletics berlin 2009™. The premium Berlin beer will begin immediately with a comprehensive advertising campaign to promote the World Championships in Athletics on about 10 million bottle labels in the upcoming weeks, as well as promoting this year’s largest sports event in the world on its website, www.berliner-pilsner.de.

Kerstin Wegner, Brand Manager for Berliner Pilsner, views the World Championships as an excellent environment for the brand: "We are delighted to be able to utilise the international platform of the World Championships for our local product, Berliner Pilsner. The common venue brings us together: Berliner Pilsner and the World Championships in Athletics are both "Made in Berlin".

Laurens Lipperheide, Marketing Director for the World Championships' Organising Committee expounds: "We are especially happy to be able to present Berliner Pilsner as a Berlin product at the World Championships and to be able to use the back bottle label for an excellent promotional platform." The smooth bitter metropolis premium beers will be available both in the Olympiasstadion Berlin and at the KulturStadion® at Pariser Platz.

Official IAAF Partners